Trainings » Customer’s satisfaction: Alternate research and methods

 

Duration: 2 days (16 hours)

Purpose:

Presenting proven methodologies customers’ needs assessment (exploratory research) and degree customers’ satisfaction assessment (conclusive research).

Content:

Quality monitoring importance;

Customers perception and behavior evaluation;

Customers satisfaction quiz building;

Data processing and statiscal analysis;

Management analysis tools;

Organizational comparison and program management;

Image and positioning evaluation;

Case study;

Practical final exercise.

Prerequisites: These is not.